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Article: ELLEN TRACY'S NEW START IN BEAUTY.(Liz Claiborne Inc.'s acquisition and restructuring)
- Article from:
- WWD
- Article date:
- March 17, 2006
- Author:
CopyrightCOPYRIGHT 2006 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Julie Naughton
NEW YORK - There's a new girl in Liz Claiborne's fragrance family. Her name is Tracy, as in Ellen Tracy.
The venerable apparel brand, acquired by Liz Claiborne Inc. in 2002, has been given a youthful makeover from George Collins Sharp, who has been vice president of design for the apparel label since April 2005 - and now the Tracy fragrance brand is following suit.
Claiborne is clearly looking for a new beginning. "It was apparent to us [in beauty] after George Sharp was brought on board that there was a real opportunity to refresh the beauty brand," said Art Spiro, president of Liz Claiborne Cosmetics, who plans to start ...