|
|
Article: Products proliferate in analgesics market. (over the counter analgesic drugs)
- Article from:
- Chain Drug Review
- Article date:
- August 16, 1993
CopyrightCOPYRIGHT 1993 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
NEW YORK--Whether it is the result of stepped up marketing efforts or just a greater supply of aches and pains, the market for internal analgesics continues to move forward steadily.
But even in the face of consistent sales gains, drug chains are wondering if the increased activity at their cash registers justifies the extra shelf space required to stay on top of developments in the category. They say that over the past year a bumper crop of pain relief products has emerged, and many of them come from established manufacturers that have set out to maintain market share by diversifying their product lines.
The increasingly crowded field has also prompted more ...