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Article: Drug marketers need crisis plans.(reports on side effects of Sanofi-Aventis' insomnia drug )(Brief article)
- Article from:
- Advertising Age
- Article date:
- March 27, 2006
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Copyright informationCOPYRIGHT 2006 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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It's easy to dislike drug companies. They're a perennial target of insurance companies, politicians, consumer groups and more, and as such they must get tired of continual bashings in the press-enough sometimes to ignore the latest charge. But that's a crucial mistake.
Given the warp speed of the Web, marketers can't afford to take anything for granted. Within hours of The New York Times report March 8 that some people taking Sanofi-Aventis' insomnia drug Ambien were driving while still asleep and under its influence, the tales were spilling all over the Internet. Then a follow-up story March 14 outlined an even more bizarre side effect: people binge eating while ...
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