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Article: Hot Stuff Foods teams up with ESPN Radio.(Brief article)
- Article from:
- National Petroleum News
- Article date:
- March 1, 2006
CopyrightCOPYRIGHT 2006 M2Media360. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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In January, Hot Stuff Foods President/CEO Des Hague announced that Hot Stuff Foods, Sioux Falls, S.D., had begun rolling out a national advertising initiative with ESPN Radio on Jan. 30. Initial spots featured Hot Stuff's new Palm Pizza.
"We will be a very aggressive advertiser on ESPN and a sponsor of the popular 'SportsCenter' updates," said Hague. "We are hitting our retailer partners' most critical drive-time opportunities."
Hague noted that the national spots will be heard by over 8 million core c-store customers, male, 18-49-year-olds. Hot Stuff will be on three of the sports' networks most popular shows, including "Mike & Mike in the Morning," ...