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Article: Cosmetics bags meet two needs.(supply and demand of cosmetic bags industry)(Soho cosmetics brand)(Total Totes)
- Article from:
- Chain Drug Review
- Article date:
- March 27, 2006
CopyrightCOPYRIGHT 2006 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- The cosmetics storage category has taken off, led by the marketing of a number of stylish cosmetics bags by the leading suppliers in the category.
When Markwins International Corp. acquired the Soho cosmetics brand last year, it quickly went to work refining and expanding the Soho cosmetics bag collection, which now offers a wide variety of styles.
"Soho is a perfect fit for us because it completes the package we offer to our retail partners," comments Sean Haynes, Markwins' senior vice president of marketing. "The Color Workshop is our seasonal cosmetics collection brand and wet n wild our basic cosmetics brand. In prestige, The Color ...