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Article: 141 Worldwide Launches 'Flavorful' Program for Equal Campaign for Flavor is Underway.
- Article from:
- PR Newswire
- Article date:
- March 30, 2006
CopyrightCOPYRIGHT 2006 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CHICAGO, March 30 /PRNewswire/ -- 141 Worldwide announced today that it is working with Merisant's Equal brand on their 2006 promotional campaign which highlights the zero calorie sweetener as the perfect beverage accompaniment. The campaign is multifaceted and includes FSIs, in-pack collateral, website redesign and the Equal Campaign Bus Tour.
"This has been an exciting project to work on, as it was created to heighten awareness for one of the most well known brands in the U.S.," said Larry Deutsch, Managing Partner, 141 Worldwide. "It is a campaign that taps into many of the resources that 141 Worldwide specializes in, from traditional promotions to website ...