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Article: Murdoch's space; News Corporation.(Rupert Murdoch, MySpace.com)
- Article from:
- The Economist (US)
- Article date:
- April 1, 2006
CopyrightCOPYRIGHT 2006 Economist Newspaper Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Space cadets
Despite a backlash, MySpace and its advertising revenues are growing fast
RUPERT MURDOCH'S purchase of MySpace.com, a social networking site, was hailed as a triumph last year: it had 16m visitors in July 2005 when News Corporation bought it, and by the end of the year had 29m. Rival "old" media bosses looked on enviously as with one swoop Mr Murdoch's firm established itself among the giants of the internet.
But MySpace's enormous popularity with teenagers has also brought the worst kind of controversy: a number of cases where men have picked up under-age girls. MySpace consists mainly of millions of home pages where young people ...