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Article: PUIG BETS ON ANTONIO BANDERAS HAT TRICK.
- Article from:
- WWD
- Article date:
- March 24, 2006
- Author:
CopyrightCOPYRIGHT 2006 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Faye Brookman
NEW YORK - Mass market retailers hope shoppers will want to see a more seductive side of Antonio Banderas.
Puig Beauty Division, the North American mass market subsidiary of Puig Beauty & Fashion Group, will unleash its third Banderas scent to the U.S. in August. The fragrance, called Antonio, Antonio Banderas, is said to reflect the "natural seduction" of its namesake. The new launch follows on the success of Spirit Antonio Banderas and Spirit Antonio Banderas for Women. It is the first of the scents sold in America to feature Banderas' image and is expected to appeal to a slightly older audience than Spirit.
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