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Article: MULTICATEGORY MASTER.(Liz Claiborne Inc.)
- Article from:
- WWD
- Article date:
- March 27, 2006
- Author:
CopyrightCOPYRIGHT 2006 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Jennifer Hirshlag
Fashion is, by nature, all about change, and nowhere is that more true than in the accessories category, according to Dina Battipaglia, president of the Liz Claiborne brand and contemporary accessories at Liz Claiborne Inc.
"There is no doubt about it, it's a challenging environment out there," said Battipaglia. "The category is an attractive area to be in, so the competition has grown exponentially. Therefore, it's necessary to keep being innovative with your brands. This is why we never stop. We are always looking for the next opportunity, and that is what has helped us become successful."
Since 30-year-old Liz ...