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Article: The forgotten imagemeister: ad-man Bruce Barton was the most formidable operative in American politics--until he took on FDR.(On Political Books)(Obituary)
- Article from:
- The Washington Monthly
- Article date:
- April 1, 2006
- Author:
CopyrightCOPYRIGHT 2006 Washington Monthly Company. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Man Everybody Knew: Bruce Barton and the Making Of Modern America
By Richard M. Fried Ivan R. Dee, $27.50
When Bruce Barton died in 1967 at the age of 80, a colleague from his advertising firm BBDO proudly described him as "the man everybody knew"--a play on the title of Barton's best-selling 1925 life of Jesus, The Man Nobody Knows. The judgment was apt: Barton had been a giant of his age. The New York Times featured his obituary on page one, summing up an extraordinarily dazzling and diverse career: successful magazine writer and editor; celebrated popularizer of Christian ideas; advertising trailblazer; public relations guru to presidents Calvin ...