Article: Antioxidants: finding the right balance; An overview of the issues and new developments in a crowded antioxidant market.

Today's consumer is exposed to the term "antioxidants" now more than ever, as the mainstream media has stressed the importance of incorporating antioxidants into the diet. Consumers hear outlets like ABC News and CNN tout blueberries as an excellent antioxidant source and see high profile products, such as Snapple, publicize their antioxidant capacity. Unfortunately, a great deal of misinformation and confusion has been created. Consumers certainly recognize antioxidants as being "good" for them, but their understanding of exactly why and what they do is more limited.

[ILLUSTRATION OMITTED]

An antioxidant's job is to inhibit the effects of oxidation. ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!