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Article: AFFILIATE MARKETING: Keeping it relevant.(growth of internet marketing)
- Article from:
- New Media Age
- Article date:
- March 30, 2006
CopyrightCOPYRIGHT 2006 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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According to the latest figures from E-consultancy, the affiliate marketing industry in the UK grew by over 100% in 2005, reaching more than #1.3bn in sales delivered through affiliates. Advertisers, attracted by the hugely cost-effective pay-for-performance model, are now allocating record levels of budget towards the channel and affiliate marketing has firmly cemented its place as an integral part of the online marketing mix for some of the UK's largest advertisers. It's now common for affiliate marketing to drive over 25% of an advertiser's total online sales, and it plays an important role in driving wider online advertising growth and complementing other online ...