Article: New management hopes to turn Devil Rays into winner: After 8 straight losing seasons, Tampa Bay is trying to change its image as Major League Baseball's doormat.

Byline: Josh Robbins

Apr. 3--ST. PETERSBURG -- The new owner spends $10 million to fix up Tropicana Field and announces that parking at the stadium will be free this season.

The new 29-year-old team president hopes to create a "regional," "super-regional" and "statewide" following for the franchise.

The new 29-year-old head of baseball operations promises the organization won't lose its best young players to other teams.

And the new manager talks about making the playoffs not in two, three or five years, but this year.

Yes, something definitely has changed with the Tampa Bay Devil Rays, who'll begin their 2006 season today in ...

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