Article: A team of one.(cover story Barilla Plus pasta)(Editorial)(Cover story)

This magazine emphasizes the importance of a product development plan. An integral part of the plan usually stresses the team approach: participants from departments as varying as finance to R & D, marketing to operations. Look no further than our 6th Annual New Product Development Survey on page 36 to see how vital teams are to new product developers throughout the industry.

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But our cover story this month on Barilla Plus pasta was a wake up call in the melding of team activities.

Barilla Plus pasta was certainly a joint venture, with Barilla's home-base team in Italy providing historical background on various grains, and ...

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