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Article: A team of one.(cover story Barilla Plus pasta)(Editorial)(Cover story)
- Article from:
- Stagnito's New Products Magazine
- Article date:
- February 1, 2006
- Author:
CopyrightCOPYRIGHT 2006 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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This magazine emphasizes the importance of a product development plan. An integral part of the plan usually stresses the team approach: participants from departments as varying as finance to R & D, marketing to operations. Look no further than our 6th Annual New Product Development Survey on page 36 to see how vital teams are to new product developers throughout the industry.
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But our cover story this month on Barilla Plus pasta was a wake up call in the melding of team activities.
Barilla Plus pasta was certainly a joint venture, with Barilla's home-base team in Italy providing historical background on various grains, and ...