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Article: Formula 417: with Barilla Plus, Barilla reinvents pasta for the American consumer.(product information)(Barilla America inc.)
- Article from:
- Stagnito's New Products Magazine
- Article date:
- February 1, 2006
- Author:
CopyrightCOPYRIGHT 2006 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Barilla Plus, arguably the most innovative new product to hit the pasta category, began with the elementary observation that Americans eat pasta more as a meal than as a course, as is typical in pasta-centric Italy. The simple idea that pasta could be more than wheat and water kicked off a three-year journey that ended with formula 417, pasta that blends nutritional balance with all the comfortable aspects of pasta, down to shapes, cooking instructions and taste.
[ILLUSTRATION OMITTED]
Barilla Plus was launched at retail in early 2005 as a line of boxed pasta in varieties Penne, Elbows, Rotini, Angel Hair, Spaghetti and Thin Spaghetti--standbys in the ...
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... ... supply chain, today announced that Barilla America, Inc., the U.S.-based division ... and boost customer service levels. Barilla America produces the fastest-growing pasta ... Group. To better support growth, Barilla America is opening a second plant in the U ...
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