Article: Ventura's AgriZap built a better mousetrap that keeps its customers happy.

Byline: Jim McLain

Apr. 2--Back when he was studying law at San Diego's California Western University, Bob Noe didn't dream about one day building a better mousetrap.

But after more than 30 years and a diverse career -- manager and attorney for a title insurance company, inventor and now manufacturer -- that's exactly what he's doing.

Noe is president and chief executive officer of AgriZap Inc. in Ventura, producer of a rodent-killing gadget called the Rat Zapper.

While the world might not be beating a path to his door, a sizeable chunk of it is. AgriZap is selling 50,000 to 100,000 Rat Zappers a year through a network of more than ...

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