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Article: NFL Drafts GSI Commerce to Power 'NFL Shop' - the League's Official Direct-to-Consumer Business.

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PR Newswire
Article date:
April 4, 2006
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KING OF PRUSSIA, Pa., April 4 /PRNewswire-FirstCall/ -- GSI Commerce Inc. announced today it has signed a multiyear agreement with the National Football League (NFL) to manage and operate NFL Shop, which includes the league's e-commerce site located at http://www.nflshop.com/, and the NFL's official catalog. NFLShop.com launched on GSI Commerce's platform earlier this month.

Under terms of the agreement, GSI Commerce is providing technology, fulfillment, customer care, merchandising and marketing services and will oversee the NFL's direct-to-consumer sales of licensed NFL merchandise. Merchandise sold on NFLShop.com will include authentic, replica and ...

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