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Article: Austria tourist board appoints Arc Worldwide.(Tyrolean Tourist Board)(Brief article)
- Article from:
- Precision Marketing
- Article date:
- March 31, 2006
CopyrightCOPYRIGHT 2006 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Tyrolean Tourist Board is rolling out an integrated online campaign to promote the Austrian region as both a winter and summer holiday destination.
The board has briefed Arc Worldwide to generate interest among snow sports enthusiasts, hikers and other activity holiday-makers.
It will target them with emails, driving them to the tourist body's website, which launches soon. Visitors are to be asked to give their details - data which will be used to build a prospect database.
Nicola ...