Article: Taco Bell(R) Teams With Fox Sports for Exclusive Multi-Year Bowl Championship Series Partnership.

NEW YORK, April 5 /PRNewswire/ -- Taco Bell and FOX Sports have reached a four-year sponsorship agreement, making Taco Bell the "Official Quick Service Restaurant" of collegiate football's prestigious Bowl Championship Series (BCS). The agreement, which runs from 2007 through 2010, provides Taco Bell exclusive category rights to use the marks of the Fiesta Bowl, Orange Bowl, Allstate Sugar Bowl and the new BCS National Championship Game. Taco Bell is a long-time partner of major sporting events on FOX, the broadcast television home of the BCS starting January 2007. Terms of the deal were not disclosed.

"The BCS is college football's premier event, watched by ...

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