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Article: COLLOQUY Magazine Tackles Luxury Loyalty, Hospitality Programs, Relationship Banking & More; Free Download Available at www.colloquy.com.
- Article from:
- Business Wire
- Article date:
- April 5, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CINCINNATI -- The spring 2006 issue of COLLOQUY(R), a loyalty-marketing publication, explores the latest news in relationship marketing and CRM strategies including:
Cover Story: Lap of Luxury
Meet the new affluent: They look for value, crave experiences and love rewards but demand recognition. Meeting their needs has never been more challenging. Discover how companies are turning to loyalty and database marketing strategies to meet the challenges they present.
Life is Not A Shopping Cart
Canada's AIR MILES President, Bryan Pearson, tells us that to sustain brand loyalty, companies must focus on deeper, more meaningful, relevant and ...