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Article: PALTROW'S PICK: PURE WHITE LINEN.(Este Lauder Cos. contracts Gwyneth Paltrow for promoting its cosmetics products)
- Article from:
- WWD
- Article date:
- March 31, 2006
- Author:
CopyrightCOPYRIGHT 2006 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Julie Naughton
NEW YORK - It's been just shy of a year since Gwyneth Paltrow inked her beauty deal with Este Lauder, and the brand's executive team can't be accused of squandering its time with the Academy Award-winning actress. After freshening up Lauder's classic Pleasures scent with an ad blitz last year, Paltrow will be seen next month in a campaign promoting another of the brand's iconic fragrance franchises: Pure White Linen, a sister to White Linen.
Paltrow first signed with the Lauder brand in May. Her first project was a fresh advertising campaign for Lauder's classic scent, Pleasures; others after Pure White Linen are planned, although ...
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Article: ESTE LAUDER 2Q EARNINGS SOAR 39%.
WWD;
February 1, 2007 ;
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...Byline: Molly Prior NEW YORK - The Este Lauder Cos., which delivered a 39 percent ... watching TV. During the quarter, the Este Lauder Cos.'s e-commerce sales increased ... vice president at HSBC, noted that the Este Lauder Cos. has been pursuing alternative ...
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