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Article: Elizabeth Arden, Inc. Signs Exclusive Fragrance Agreement With Mariah Carey; Agreement marks the world-renowned music star's entrance into the beauty industry.

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PR Newswire
Article date:
April 6, 2006
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NEW YORK, April 6 /PRNewswire-FirstCall/ -- Elizabeth Arden Inc. , a global prestige beauty products company, has signed an exclusive global licensing agreement with Mariah Carey, the internationally acclaimed music star, to develop and market her own line of fragrance products.

The licensing agreement includes the development, marketing, and distribution of fragrances with Mariah Carey's exclusive endorsement. The first fragrance will debut in prestige department stores in the spring of 2007. Mariah will be personally involved in all aspects of product development, packaging and marketing.

"We are thrilled to begin this partnership with Mariah ...

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