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A.C. Neilsen report says beer ready for comeback.(Brief article)
- Article from:
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Modern Brewery Age
- Article date:
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March 20, 2006
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Copyright informationCOPYRIGHT 2006 Business Journals, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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A recent report by A.C. Neilsen projects a comeback for beer this year, driven by the industry's push for product innovation.
Despite the beer volume drop in 2005, the report points to the 54% share of alcoholic beverage sales still held by beer.
"Product innovations will re-establish beer as America's ...
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