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New "BottleAcan" from Europe.(beer cans promoted)(Brief article)
- Article from:
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Modern Brewery Age
- Article date:
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March 20, 2006
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Copyright informationCOPYRIGHT 2006 Business Journals, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The "BottleAcan" is a bottle-neck shaped prosthetic that can be fitted onto an open beer can, instantly classing it up. The BottleAcan concept was developed last year for a Grolsch beer promotion in the European market, but the maker now has the rights to market it broadly. "The Grolsch promotion was very successful," says Peter Aafjes of BottleAcan, "but we agreed ...