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Article: Laid-back and lovin' it: easy-going approach helps dealer connect with customers in rural northern Alabama.(POWER PROFILE)
- Article from:
- Yard & Garden
- Article date:
- March 1, 2006
- Author:
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Copyright informationCOPYRIGHT 2006 Cygnus Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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It's pretty tough to get Bruce Wright riled up, according to a longtime friend named Steve who stops by the dealership regularly to sip coffee and shoot the breeze. Wright likes the easy-going lifestyle he's enjoyed since moving to Rainsville, AL, and opening Wright's Equipment Co. 18 years ago. Truth be told, most of the staff does--a trait that's served the dealership well.
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"We've been growing every year, but we're still pretty small," Wright says. "I prefer it that way. We're not so big that we've lost our personal touch. I still know most of our customers by first name. That makes a big difference." He also knows what his customers want--and ...
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