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Article: Best Buy and Microsoft to Promote Video Games Safety, Ratings; Proceeds From Xbox 360 Wristbands, Sold in All U.S. Best Buy Stores, to Benefit Boys & Girls Clubs of America's Club Tech Program.
- Article from:
- Business Wire
- Article date:
- April 6, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MINNEAPOLIS -- Best Buy and Microsoft have announced a campaign to educate consumers about the Entertainment Software Rating Board (ESRB) rating system for video games, and to highlight family settings available in electronic gaming consoles like Xbox 360. The companies have designed the campaign to help ensure parents are aware of the tools available to help them provide a safe, secure entertainment experience for their families.
As part of the campaign, Xbox 360 wristbands, with different phrases including "Life is Your Game" and "Challenge Me" are available exclusively at U.S. Best Buy stores for $1. All proceeds will benefit Boys & Girls Clubs of America in ...