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Article: Diet pill package gets glamorous: product marketer NxCare, Inc. brings beauty to weight loss with NV. Slim and sexy, the 'supermodel of diet pills' makes its debut in a custom-designed bottle and stylish carton, fit for the cosmetics aisle.(package design)
- Article from:
- Packaging Digest
- Article date:
- March 1, 2006
- Author:
CopyrightCOPYRIGHT 2006 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Dubbed the "couture diet pill" and the "supermodel of diet pills" at the Sundance Film Festival where it was recently marketed to celebrities and film executives, new NV[TM] Rapid Weight Loss dietary supplement from NxCare[TM], Inc., Mississauga, ON, blends weight-loss and beauty benefits in a single product. To position its enhanced diet pill distinctively among the growing number of weight-loss solutions for women, NxCare made a dramatic departure from traditional nutraceuticals packaging by modeling its bottle and carton after more elegant and sophisticated cosmetics packaging.
"We wanted to create a unique presence in the category," says Greg Sanford, art ...