Article: Absorption of Mori Seiki's Midwest units increases Ellison reach.

When Sierra Concepts, the holding company for seven Ellison machinery companies plus other related enterprises, changed its name to Ellison Technologies last October, a stated goal was to build brand identity. With this month's takeover of the underperforming Mori Seiki Mid-American Sales organization and its offices in Des Moines, Chicago, Indianapolis, Cincinnati, and Cleveland, the Ellison name certainly gets a big boost.

The Mori Seiki direct sales network in the Great Lakes industrial area was formed in Mori's 2003 takeover of the MTM Group of Yamazen Inc. (Schaumburg, Ill.), an American unit of the traditional Japanese trading company (see M.I.R., ...

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