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Article: Pizza for 'adult time'.(PRODUCT SPOTLIGHT)
- Article from:
- Food Processing
- Article date:
- March 1, 2006
- Author:
CopyrightCOPYRIGHT 2006 Putman Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Frozen pizza was introduced by Celentano Brothers in 1957. The next big technological leap did not occur until the 1990s, when new package films and better packaging technology enabled Kraft Foods Inc.'s DiGiorno brand to introduce a rising crust pizza. Finally, frozen pizza could compete with pizzeria or home delivery pizza.
Next, the pizza race focused on toppings and creating an impression of gourmet with less familiar toppings of meats, vegetables, even fruits. California Pizza Kitchen came to the fore with a variety of nontraditional cheeses, meats (chicken and ham) and pineapple, etc. Now, Schwan Food Co., Marshall, Minn., has back-tracked a bit, creating a ...