Article: My Peeps! Easter staple becomes cultural phenomenon.

Byline: Paul Asay

Some eat them. Some play with them. Some create pseudo-porn Web sites dedicated to them.

People love their Marshmallow Peeps.

But it can be a creepy kind of love. Peeps _ the Day-Glo-colored marshmallow confections made by the Pennsylvania-based candy company Just Born _ are more than an Eastertime treat.

They're a cultural phenomenon. The Just Born's Peeps fan club has 40,000 members, and the Internet has hundreds of sites that salute, honor and, in some cases, mutilate these charismatic confections.

Peeps are all about buzz _ sugar buzz, that is.

They're the only candies that someday might move ...

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