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Article: Debit cards trumpeted as way to add volume. (American Bankers Association conference)
- Article from:
- American Banker
- Article date:
- September 24, 1993
- Author:
CopyrightCOPYRIGHT 1993 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WASHINGTON - The advent of debit cards was a major theme of the national bank card conference here this week.
Visa U.S.A. used the American Bankers Association gathering to unveil to the national press a Gallup poll indicating public yearning for debit cards, and to kick off a national marketing and consumer education campaign for its debit products.
Also at the conference, MasterCard International announced a marketing alliance with First Data Resources, the Omaha-based third-party processor, to expand the association's global debit programs.
The initiative will promote automated teller machine, online, and off-line point of sale debit ...