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Article: THE RAINMAKERS; VIKTOR & ROLF AIM TO ENERGIZE ALLEGRI WITH A FRESH DOSE OF FASHION.
- Article from:
- Daily News Record
- Article date:
- January 9, 2006
- Author:
CopyrightCOPYRIGHT 2006 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: COURTNEY COLAVITA
Viktor & Rolf designed their first store upside down. They staged their last runway show in reverse order. But don't expect inside-out trenches in their first collection for Allegri, which debuts this week at Pitti Immagine Uomo in Florence. The Dutch duo is shooting straight and injecting a palpable fashion quotient into the storied outerwear and rainwear brand.
"We want Allegri back in fashion," Viktor Horsting told DNR in an exclusive interview. "All the basics are there -- excellent quality production and the know-how of the team."
"However, we would like to focus more on the collection and offer the Allegri ...