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Article: PROFILE - GIOVANNA FURLANETTO: Living a life of luxury.
- Article from:
- Brand Strategy
- Article date:
- April 10, 2006
CopyrightCOPYRIGHT 2006 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Italian luxury goods brand Furla may be an international sensation, but the company has retained the ethics of a small, family-run business. Ruth Mortimer meets president Giovanna Furlanetto
Giovanna Furlanetto is Italian to the core. As the president of luxury goods company Furla, she has a mission to bring her nation's particular brand of good taste to the world. "In Italy, we have beauty, harmony, culture and elegance in our DNA," she laughs. "I probably breathed it in without knowing it."
Whether the good Italian air is responsible or not, Furla has certainly made its mark on the world. The brand has charmed its way into 56 countries, while ...