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The large-format minilab: A. Ron Waters, president and CEO of Durst Image Technology U.S. LLC, discusses new markets for photo retailers.(Photo retailing )
- Article from:
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Photo Marketing
- Article date:
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April 1, 2006
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Copyright informationCOPYRIGHT 2006 Photo Marketing Association International. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Photo retailing faces an interesting paradox. Digital capture has reduced the number of small-format pictures printed. At the same time, imaging from digital files makes possible a broad array of printed pictures that were difficult, if not impossible, to print by usual minilab processes in traditional photofinishing environments.
Photo collages, personalized or enhanced images, black-and-white prints, restorations, enlargements and panoramics--are all easy to produce today, and are all making money for the people producing them.
The first question that comes to mind is: Can these images be produced and marketed by photo retailers? A second question is: If they can, ...
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