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Article: WHAT'S BEHIND THE SOARING MAGAZINE DEATH RATE.
- Article from:
- WWD
- Article date:
- April 7, 2006
- Author:
CopyrightCOPYRIGHT 2006 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Jeff Bercovici, Sara James
NEW YORK - Like most entrepreneurs, people who start magazines tend to be optimists. But the requisite optimism is getting harder to come by in light of recent events.
In the past two weeks, Hachette Filipacchi Media has shut down four-year-old Ellegirl, Cond Nast Publications has killed two-year-old Cargo and American Media has pulled the plug on a bevy of new titles, including Celebrity Living, which was approaching its first birthday. The past few months have also seen the deaths - or at least the indefinite discontinuations - of Budget Living, Absolute, Radar, Justice, Sync and Inside TV. These casualties, though ...