Article: Being the Easter Bunny It's no piece of carrot cake - hop to it and learn the truth behind those mall rabbits.(Neighbor)

Byline: Tom O'Konowitz Daily Herald Correspondent

Trying to find out about the mysterious Easter Bunny can be tough, though we've managed to dig up some insider info about some of the area's seasonal rabbits - who pop up like tulips at area malls every spring.

Turns out, though, that they, like other celebrities, have "handlers," and it's far easier to get a quote out of them than the big bunnies themselves, who tend to be amazingly mute.

Lorrie Enchik, location manager for the Easter Bunny at Spring Hill Mall, boasts that her Easter Bunny is one of the most experienced in the Chicago area with 14 years on the job.

These days he's ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!