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Article: Finding the balance between price, quality and flexibility: new developments in printing techniques.(PACKAGING)
- Article from:
- Food Engineering & Ingredients
- Article date:
- March 1, 2006
- Author:
CopyrightCOPYRIGHT 2006 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Today a package must have a great deal of communicating power--to sell the product, to make efficient logistics possible and to inform the consumer in a targeted way. This is largely the responsibility of the printing. There are various printing techniques available to give packaging the unique character required to do just that. And new developments make the package increasingly successful in this respect. For the packaging company it is a question of balancing on the tightrope of cost, flexibility and print quality.
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For many brands, the package is the main advertising medium. On the shelf an attractive print catches the eye immediately. The ...