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Article: Big Fish Games Partners With Sony Pictures Classics to Promote New Spring Comedy, Friends With Money.
- Article from:
- PR Newswire
- Article date:
- April 11, 2006
CopyrightCOPYRIGHT 2006 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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New Advertising Technology Introduced by Big Fish Games Combines Rich Media Ads With Entertaining Gameplay
SEATTLE, April 11 /PRNewswire/ -- Big Fish Games, a leader in publishing and distribution of casual games, and film distributor Sony Pictures Classics have partnered on a groundbreaking application to promote the release of Friends With Money. This new comedy, written by Nicole Holofcener, stars Jennifer Aniston, Joan Cusack, Catherine Keener, and Frances McDormand.
The Friends With Money campaign is anchored by the Big Fish Games' custom-built FlipFlopFoto game engine that incorporates images from the movie into a challenging puzzle game. Players ...