Article: Sophisticated statistical data: broker's ally. (computer generated market statistics give dramatic advantage to real estate brokers) (Real Estate Transcript) (Column)

The availability of statistical data has dramatically raised the level of sophistication in today's brokerage industry. With the advent of computer generated market statistics, the information available to the commercial real estate broker is specific, scientific, timely and has become the brokers' best ally. In today's market, the savvy broker has done the research and is well equipped with a complete analysis of the market's inventory, trends and benchmarks. This sophisticated statistical information is both an objective presentation of market facts and a negotiation and evaluation tool.

The use of statistical market information allows for more precise and ...

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