Newspaper article from our research archive:

True Move unleashes cut-throat rate.

Byline: Srisamorn Phoosuphanusorn

Apr. 12--Mobile-phone calling rates have reached another new low with the introduction by True Move of a one-baht-per-hour plan.

The third-ranked mobile operator, which has been the most aggressive player in recent price wars, said it was responding to moves by its two larger rivals in order to stay on track for a projected growth of 1.2 million new subscribers this year.

Customers who purchase a new Just Talk prepaid SIM card until May 15 will be eligible for the record-low rate for six months, plus 600 baht in free-call value.

The promotion, for the first month, will offer a prepaid service rate with unlimited talk of up to ...

Related newspaper, magazine, and journal articles:

See all results. Or, try our Advanced Search.

Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 60 million articles! Access over 3,500 publications with a FREE trial!