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Article: Berger's had it with Sir Martin; Also rips into Klues, Liodice at 4A' s.(News)(Ron Berger speaks about Martin Sorrell's management strategies)
- Article from:
- Advertising Age
- Article date:
- April 10, 2006
- Author:
CopyrightCOPYRIGHT 2006 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: MATTHEW CREAMER
[scottsdale, ariz.] In the sharpest public swipe at Martin Sorrell since David Ogilvy called him a you-know-what, Ron Berger shouted about something that's often whispered: Agencyland's feeling that Sir Martin has subjugated his agency brands and failed to support the ad business.
Typically preferring icon parades and other fuzzy PR gambits to fend off the many public attacks on Madison Avenue's relevance, the American Association of Advertising Agencies put up a more aggressive defense at this year's annual management conference. It did so in the person of outgoing Chairman Mr. Berger, who in his valediction to the gathered ...
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