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Article: Dan Davids; The History Channel.(Special Report: Cable TV)(A and E Television Networks)(Brief article)
- Article from:
- Advertising Age
- Article date:
- April 10, 2006
- Author:
CopyrightCOPYRIGHT 2006 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: janet stilson
It's often been said that history repeats itself. Luckily for The History Channel, Dan Davids is repeating himself as the top executive at the network.
Mr. Davids, 55, who now serves as president of History, was front and center when the channel launched in 1995. And then-after a stint at History's mothership, A&E Network-he returned to History three years ago.
At the time, History had gone through a three-year period of stagnant ratings in prime time. But that picture changed dramatically. Between yearend 2002 and yearend 2005, prime-time ratings bumped up 25%. Last year turned out to be History Channel's best year ever. ...