|
|
Article: People who watch online video also engage with ads.(Interactive)(Online Publishers Association provides survey reports on people on watching online videos)(Brief article)
- Article from:
- Advertising Age
- Article date:
- April 10, 2006
- Author:
CopyrightCOPYRIGHT 2006 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Byline: Kris Oser
Many consumers aren't aware that video exists on the Internet, but the number of video watchers is growing, and those who do watch are very engaged with advertising.
The numbers of those who interact with video ads is high, said a study by the Online Publishers Association and Frank N. Magid Associates. Some 40% of video viewers have clicked on an accompanying link or visited a Web site mentioned in the video.
Among actions taken, 50% of heavy viewers visited a Web site mentioned in the video, compared with just 40% of total viewers. Up to 45% of heavy users looked for more information on an advertised product by querying a ...