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Article: Quality needs more than lip service. (strategies to improve sales of cottage cheese) (Dryer on Marketing) (Column)
- Article from:
- Dairy Foods
- Article date:
- May 1, 1993
- Author:
CopyrightCOPYRIGHT 1993 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Quality is in the "tongue" of the beholder. Quality is flavor. Quality is texture. Quality is physical appearance. Quality is freshness. Quality is aroma.
All too often dairy foods manufacturers and marketers have let consumers down when it comes to quality. And I have the research to prove it.
Almost every week I shop in at least one and sometimes as many as five food outlets somewhere in the world. On these missions, I purchase a variety of products: dairy beverages, cultured items, hard cheese, frozen desserts, spreads and toppings. Based on this first-hand research, I can tell you that most manufacturers/marketers fail the quality test occasionally and ...