|
|
Article: Analysis: Fallon London - a model for the future?
- Article from:
- Marketing Week
- Article date:
- April 13, 2006
CopyrightCOPYRIGHT 2006 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Having created one of the best ads of 2005 in Sony "Balls", Fallon London is on a roll. The agency won #75m-worth of new business last month with the combined Orange/Wanadoo account, following France Telecom's pan-European advertising review. The win takes Fallon to a new level and, while the decision was labelled a "French stitch-up" by some, because Fallon is owned by Publicis Groupe (MW March 9), few in the industry appear to begrudge the agency its success.
Launched almost eight years ago, Fallon London is a joint venture between managing partners Robert Senior, Laurence Green, Michael Wall, Andy McLeod and Richard Flintham, and Fallon Minneapolis, the ...