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Article: Wharton School Publishing.(Making Innovation Work: How to Manage It, Measure It, and Profit from It)(The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the 21st Century)(Brief article)(Book review)
- Article from:
- The Bookwatch
- Article date:
- January 1, 2006
CopyrightCOPYRIGHT 2006 Midwest Book Review. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Wharton School Publishing
1 Lake St., Upper Saddle River, NJ 07458
www.whartonsp.com
Two powerful titles reveal how to profit in hard times. Tony Davila, Marc Epstein and Robert Shelton's Making Innovation Work: How To Manage It, Measure It, And Profit From It (0131497863, $29.99) draws upon the authors' experience as innovation consulting specialists to review the latest research and ideas on how to construct strategies and organizational structures to encourage and manage innovation. From taking innovation ideas and incorporating them into an existing business structure to devising a strategy for encouraging innovation and building ...