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Article: Mobile marketing matches exuberance over potential with caution on conduct.(News)
- Article from:
- RCR Wireless News
- Article date:
- April 10, 2006
CopyrightCOPYRIGHT 2006 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Phil Carson
Evangelize the opportunity in mobile marketing-why the dearth of advertisements on your handset as you checked the scores in the NCAA finals? But when you take the plunge, adhere to established codes of conduct. The brave new world is opt-in only.
These were the two messages that emerged from the Mobile Marketing Association session last week. The first, obviously, is in the blood of marketers and Louis Gump, vice president for mobile at The Weather Channel. Indeed, Gump prowled the stage, exhorting his audience-a substantial proportion of who belong to the MMA-to take advantage of maturing, mobile tools to capture this new slice of ...