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Article: American Red Cross Launches a Licensing Initiative.
- Article from:
- PR Newswire
- Article date:
- April 13, 2006
CopyrightCOPYRIGHT 2006 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Licensed Products Make It Easy for Americans to Prepare for Life's Emergencies
WASHINGTON, April 13 /PRNewswire/ -- The American Red Cross today announced a new licensing initiative aimed at helping families become better prepared for an emergency. Collections of Red Cross-branded products will extend from the organization's mission and will fall into two broad categories: products that provide a means for the public to take action towards staying safe, well and prepared, every day; and affinity products, such as apparel and home decor, that show support for the Red Cross. In all cases, packaging, point of purchase displays and other promotional vehicles will ...