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Article: McD's set to fight message in movie; Chain warns franchisees about 'Fast Food Nation'.(McDonald's Corp.)

Article from:
Crain's Chicago Business
Article date:
April 10, 2006
Copyright

Byline: KATE MACARTHUR Crain News Service

McDonald's marketing generals are hatching a strategy to combat a new assault on their reputation-and bottom line.

The adversary is Eric Schlosser, author of the 2001 best-seller "Fast Food Nation,'' which blew the lid off many of the practices used by McDonald's and its cohorts.

His new attack on the world's fast-food companies: a "Fast Food Nation'' movie to be released later this year, and a book, "Chew on This: Everything You Don't Want to Know About Fast Food,'' aimed at kids and full of gag-inducing information on the fare sold by the Golden Arches and its brethren.

McDonald's managed to ...

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