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Article: A&E NETWORK CREATES MOBILE INTERACTION FOR TWO SHOWS.
- Article from:
- Telephone IP News
- Article date:
- May 1, 2006
CopyrightCOPYRIGHT 2006 Worldwide Videotex. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Enpocket, a leader in intelligent mobile marketing, has announced that A&E Network has selected the company to provide mobile interactivity for two series: Dog the Bounty Hunter and King of Cars. A&E viewers now will be able to use their mobile phones to participate in contests and interact with the shows.
King of Cars is a new A&E series that offers a unique inside look at the crazy, cutthroat world of car sales by profiling a Las Vegas dealership run by mastermind fast-talker, "Chop." Viewers will be able to use their mobile phones to vote for their favorite car commercial created by fellow viewers. They also can opt in to receive weekly messages from Chop by ...